World population going to 9 billion. BICs picking up on similar consumption patterns as we in the North are used to. Tremendous pressure on commodity volumes. Not just population, increasing consumption per capita, but also climate change.
Empty shelves, can you imagine? We are so used to a situation where buyers from North can divide and conquer, can select wherever they want to buy. That will be of the past. That time is passing by. With limited volumes available, there will come a power shift. From buyer to supplier. The preferred buyer becomes the new breed. And they are quite a few buyers out there that need to change their minds.
The way out? Committed sustainability. As a buyer you will have to invest in long term partnerships with your suppliers to guarantee long term volume, quality and a reasonable price. No partnership, no business. No sustainability, not enough to grow.
When do YOU become a preferred buyer?
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