I am just wondering. This whole concept of multi-stakeholder dialogues about standards, sustainability and what you have. Does it actually work? I have now seen quite a few of those dialogues. For one thing: they take forever. And once they are finished you actually accomplished something. And there is a lot of frustration. And everybody can join. And it is very politically correct to do the multi-thing. But can we find more efficient ways without driving business crazy?
The incubator for sustainable action and engagement integrating people, planet and prosperity
Friday, March 11, 2011
Multi-stakeholder out, dedicated stakeholder in.
I am just wondering. This whole concept of multi-stakeholder dialogues about standards, sustainability and what you have. Does it actually work? I have now seen quite a few of those dialogues. For one thing: they take forever. And once they are finished you actually accomplished something. And there is a lot of frustration. And everybody can join. And it is very politically correct to do the multi-thing. But can we find more efficient ways without driving business crazy?
Friday, February 25, 2011
Partnering for change in chains: on the capacity of partnerships to promote sustainable change in global agricultural commodity chains
Wednesday, January 26, 2011
Fear and sustainability
"Dear Sustainability Movement,
Please cease and desist all claims of saving the planet in promotional, educational and propaganda materials. I’ve done a simple calculation that indicates to me that the movement is not sustaining the planet, but is delaying the destruction of the planet. "
This is what Christopher Fugitt, working with LEED, wrote about a year ago. And he was a constructive guy that brought some ideas to the table to really start sustaining the planet.
I sense a lot of fear, and I think working on sustainability should be associated with hope. And most of the time that is not how it starts. I am dreaming up several phases for business in that respect:
- The "Image"-approach. Sustainability is seen upon as a handy PR-tool. Most of the time anybody working specifically on the topic is reports into the communications department.
- The "Risk"-approach. Oh so many risks are associated with sustainability: safety, claims related to social and environmental issues, health claims.
- The "Retirement"-approach. This is about CEOs that are getting to their retirement and want to "do something good for the world."
- The "It couldn't hurt"-approach. Let's do this thing and we will probably get some benefit out of it.
- The "Step-by step"-approach. Stay very close to your business and see how you can incrementally do the right thing.
- The "Beyond-my-grave"-approach. Also known as the visionary approach. Some CEOs love to take this route, because they will never be held accountable for their promise 10 or how many tears ahead.
Anyway, my main message today is that lots of sustainability efforts are being started upon with some pretty off track motives. Sustainability is actually about making money while doing good. And you need very, very creative people to be able to accomplish that. And I see loads of fear associated with sustainability. Not just with starting to work on sustainability because you are afraid of the consequences otherwise, but also while working on it being on the alert all the time because somebody could get after you. That leads to a minimalistic policy, avoiding the real business. Even for companies that do their bit.
Fear drives out vision. And without that it becomes sauerkraut. An acid type of doing good, only because you fear the consequences. Be transparent and engaged, and you will be complimented for that. That gives hope. The other way around you remain paralyzed in the incremental steps. Let;s get rid of the fear. Let's step out and just say what we want to do, why we want to do it, how we want to do it, what we know and what we do not know. What worked and what did not work. Then, and only then, can be we become really creative in integrating people, planet and prosperity.
Thursday, January 13, 2011
Dutch supermarket industry now turning towards sustainability?
- reduce transport CO2-emissions by 20%
- improve energy efficiency by 20%
- green energy 20%
Friday, December 10, 2010
Manufacturing more interesting than retailing for sustainability?
What intrigued me were the speeches of AKZO, DSM and Nutreco. And comparing them to my experience in retail. It sort of looks like manufacturers, like the three I mentioned above and also to some extent the Unilevers of this world, have a far bigger impact in terms of sustainable trade than retailers. Especially those manufacturers that are producing basic ingredients can make a world of difference, because they actually rule the waves of whatever comes after that first step. Maybe the same is true for major traders like Cargill and Olam. And this is valid for social and environmental issues alike.
It also dawns on me that the supply chain is going to be the focal point of sustainability for the years to come. That's where it is going to happen, so is that where you want to be?
Keep you posted!
Thursday, September 16, 2010
And now we are ready to go for Sustainable Trade...

On Monday we had a big meeting at one of Holland's business institutes, the offices of VNO/NCW, the Dutch employer organization. In The Hague, opposite of the monkey mountain, the nick name for the ministry of foreign affairs, that is the building... And opposite of the ministry of agriculture. We started off with André Haspels, chief de bureau of development cooperation. Bernard Wientjes did the opening, followed by Gerda Verburg, our agric minister. Then we had speeches by Unilever, WWF, Solidaridad and Ahold. After each speech right into the debate with the 7 MPs that were present. And lively it was. And we had general lift off! No new cabinet can ignore that!
Tuesday, July 27, 2010
Once upon a time there were NIMBYs...


Not In My Back Yard. That's the mantra nowadays. Stop & Shop, one of our banners in the US, is frantically trying to erect windmills on its stores. Maybe somewhat less attractive that the original Dutch windmill, but taking good care of the environment in a most pleasant and unobtrusive way. And now what. The NIMBYs are ruling the world. Everybody thinks putting up windmills on our stores is a really great idea, as long as it is in the neighboring town... And of course we do solar panels, lots of them, but the roof is only that big. We need those windmills to make a difference. So we are trying to make the NIMBY a WINMBY: Wind In My Back Yard!
