Yesterday Best Buy organized a webinar to discuss it's sustainability efforts. It was fun. Four people behind the table discussing what was going on and in the mean time you could post your questions via Twitter. Which I did, and it is always amazing to hear that your question is actually addressed. You hear your name being called out and here it comes.
The best I liked was one of the Best Buyers saying like: "Yes, but I think we should do more in that area." That's what really counts in the first place. No transparency, no belief.
And Best Buy is doing it's best. Some amazing schemes I never heard about here in Europe. E.g. the Buy Back scheme, yes, also making sure consumers dare to buy, but also taking care of waste that consumers do not like to take care of.
I found this experience intriguing. You just invite the world, and whoever you are, you can comment. Not just the usual friends, the friendly NGOs, no, just you and me. And isn't that what it is all about in sustainability. That we get a grip.
